How to Set Up Conversion Tracking for Google Ads and Facebook AdsTracking conversions is an essential part of any advertising campaign. Learn how to set up and use conversion tracking for your Google Ads & Facebook ads.Create a conversion action in your Google account and specify the name, window, count, and value of your in-app purchase. You can a… Read More

How to Optimize Attribution Models for Maximum ROIAttribution modeling is a crucial aspect of digital marketing. It helps marketers optimize resource allocation for higher ROI by determining which channels are the most effective at different stages of the customer journey.Imagine your marketing channels as an orchestra, each playing a key role in c… Read More